Prudential Real Estate to Participate in Yahoo! Real Estate’s New Listings Program
Prudential Real Estate Affiliates, Inc., a Prudential Financial (NYSE:PRU) company, announced today that it will participate in Yahoo! Real Estate’s new, online property listings program. The agreement will enable Prudential Real Estate’s affiliate companies to market their full catalog of property listings on Yahoo! Real Estate, and to capitalize on leading interactive marketing services.
“Technology differentiates Prudential Real Estate and we’re constantly looking for ways to enhance our online position and drive more business to our affiliates,” said Laurie Keenan, president, Prudential Real Estate Affiliates, Inc. “Our objective is to diversify our Web partnerships, maximize our search exposure and multiply functionality and services for our brokers, sales professionals and customers.”
“We’ve had a wonderful partnership with Prudential Real Estate Affiliates, Inc. since 2001 and we are excited to have the company participate in our new listings program,” said Michael Yang, vice president and general manager of Yahoo! Real Estate. “Each year, a growing number of users turn to the Internet and Yahoo! Real Estate as their first stop for real estate information and listings. In working with Prudential Real Estate, we can offer a national footprint of listings offered through interactive, content-rich services.”
Yahoo! Real Estate’s online property listings program includes interactive marketing services such as featured home listings and display advertising. Under the new agreement, all of Prudential Real Estate’s affiliate listings will appear as featured listings on Yahoo! Real Estate later in 2008. These services will support Prudential Real Estate’s popular Online Advantage program, which delivers online homebuyer and seller leads to affiliates.
Prudential Real Estate also will run strategically placed advertisements throughout Yahoo! Real Estate to attract even more home shoppers to its Online Advantage platform. Ads will be embedded within the Yahoo! Real Estate site, customized to shoppers’ respective target markets.
Prudential Real Estate will continue its Web ID program – the sign-rider code numbers buyers can key in to Yahoo! Real Estate for quick listing access.
“We are pleased to participate in Yahoo! Real Estate’s new online listings program,” Keenan said. “Through such efforts, we will continue to reach the millions of consumers who are increasingly using the Web to search for and buy or sell real estate.”